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“1=250”这是美国汽车推销大王乔·吉拉德著名的“250”定律。其意是:你赶走一个顾客就等于赶走了250个。不言而喻,赢得一个顾客就等于赢得250个。乔的“250”定律其实质是在说明顾客间存在连锁反应。 在经营服务活动中,常常会有这样的情况:假如对一个顾客不热忱,不恭敬,不诚实,就可能在几百个顾客中产生恶劣的印象。即所谓的“坏事传千里”,这就是连锁反应。 不过连锁反应的正效应却是“好也可以传千里。”假
“1 = 250” This is the famous “250” law of Joe Gillard, the big American car salesman. Its meaning is: you drive away a customer is equivalent to the drive out of 250. It goes without saying that winning a customer equals winning 250. Joe’s “250” law in essence is illustrative of a chain reaction among customers. In the business activities, there are often situations in which if you are not enthusiastic, disrespectful, or dishonest about a customer, you may have a bad impression on hundreds of customers. The so-called “bad news”, this is the chain reaction. However, the positive effect of the chain reaction is “good can also pass thousands of miles.”