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随着商品经济的发展,直邮作为一种全新的营销宣传载体,越来越受到商家的重视。针对市场旺盛的直邮需求,江苏省淮安邮政局积极畅通业务发展渠道,提出了“让客户主动挖掘邮政资源”的直邮发展理念,通过引导客户了解和使用邮政直邮资源,实现了直邮业务的规模化发展。2012年,该局成功营销直邮项目近600个,其中万元以上规模的项目有30多个,直邮收入同比呈两位数增长。在淮安邮政直邮业务快速发展的同时,不少客户在使用了直邮业务后,也对邮政直邮业务更加信赖。“直邮为我们公司带来了大量的新客户,我们决定针对重点客户再发两期DM广告,争取
With the development of commodity economy, direct mail as a new marketing and advertising carrier, more and more businesses have taken seriously. In response to the strong demand for direct mail in the market, Huai'an Post Office of Jiangsu Province actively unblocked its business development channels and put forward the direct mail development philosophy of ”Letting customers take the initiative to tap postal resources“. By guiding customers to understand and use postal direct mail resources, Large-scale development of postal services. In 2012, the council successfully marketed nearly 600 direct mail items, of which over 30 were projects with a scale of more than 10,000 yuan. The direct mail revenue showed a double-digit increase year-on-year. In the rapid development of postal mail Huai'an business at the same time, many customers in the use of direct mail business, but also on the postal direct mail business more trust. ”Direct mail for our company has brought a large number of new customers, we decided to re-issued two key DM clients advertising, fight for