理论宣传是党媒工作的重心之一。进入“刷屏”的互联网时代,传统的理论宣传思维方式遭遇前所未有的挑战。“中流击水”不进则退,从创新语境表达着眼、从直面矛盾问题着力、从关注大众利益诉求着笔,转变理论宣传的形象、拓展宣传效益已成为当务之急。 Theoretical propaganda is one of the focuses of the party media work. Into the “brush screen ” Internet era, the traditional theory of advocacy thinking has encountered unprecedented challenges. In the context of innovative context, focusing on the issue of contradictions, it is imperative to focus on the interests of the general public and change the image of theoretical propaganda to expand the publicity effectiveness.