当下,“名牌包赞扬论”已经过时,原来喜欢购买特定名牌的顾客,开始追求能够彰显个性的品牌,韩国日用商品市场的版图正在发生变化。而引领这些变化的正是拥有前卫感观、潮流设计,以及合理价格的新锐箱包品牌。据乐天百货的数据显示,今年1~9月的手提包销售总体下降了2.6%,而新锐箱包品牌却上升了11.2%。 At present, the “brand-name packs applaud theories” are outdated. The original customers who like to buy specific brand names began to pursue brands that can demonstrate their individuality. The layout of the Korean daily-use commodity market is changing. What leads these changes is a brand new bag brand with a sense of avant-garde, trend design, and reasonable price. According to Lotte Department Store’s data, the overall handbag sales from January to September this year decreased by 2.6%, while the new luggage brand increased by 11.2%.