盘点一年来的工作,其间发生的一些事情使许多公关公司和客户之间的关系陷入了彻底停滞的境况。 产主这种结果的首要原因就是大家公认的公关行业是一个“很难获得客户满意的行业”。无疑,目前严峻的经济状况和“公关就是要用很小的投入产生较大利益”的说法,使本来脆弱的客户关系愈发难以获得客户的满意。 公关行业是一个很难获得客户满意 Taking stock of the work done in the past year and the events that occurred during that period put the relationship between many public relations companies and clients in a state of complete stagnation. The primary reason for this outcome is that the public relations industry is generally recognized as a “very difficult to obtain customer satisfaction industry.” Undoubtedly, the current grim economic situation and “public relations is to use a small investment to generate greater benefits,” the argument that the already fragile customer relationships more difficult to obtain customer satisfaction. PR industry is a difficult to obtain customer satisfaction