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信息时代,大学生的思想认知呈现出主体性、矛盾性、多样性等特征。互联网技术不断发展,拓展了校园媒体信息传播的方式和途径,校园媒体对大学生的思想认知产生了双向影响。因此,充分把握校园媒体的发展特征,基于大学生的心理需求进行针对、及时、有效的思想认知教育,是提升大学生思想认知的重要方式。
In the information age, college students’ ideological cognition has the characteristics of subjectivity, contradiction and diversity. The continuous development of Internet technology has expanded the ways and means of campus media information dissemination, and the campus media has had a bidirectional influence on college students’ ideological understanding. Therefore, fully grasp the characteristics of the development of campus media, based on the psychological needs of college students targeted, timely and effective ideological and cognitive education, is to enhance the ideological and cognitive an important way for college students.