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媒体是连接万物的桥梁,是通道,是纽带,是平台。媒体应该兼有生产者、传播者、连接者等三重身份。生产:新闻在内的信息内容,通过不同体裁来呈现。传播:依托于不同的介质与渠道传播,以追求有效到达率与有效阅读率为原则,而不是限于某一种介质上。连接:包括纸媒在内的媒体一样都可以是万物互联互通的平台。无论传播介质如何更新迭代,其基本的方法论却是始终没有变的。媒体运作,无外乎这三个层次,即如何到达,如何影响,如何开发。
The media is a bridge connecting everything, a channel, a link, a platform. The media should have the triple identities of producers, communicators and connectors. Production: News, including information content, presented by different genres. Communication: relying on different media and channels of communication, in pursuit of the effective arrival rate and effective reading rate as the principle, rather than limited to a particular medium. Connection: Media, including paper media, can be a platform for all things. Regardless of how the medium of communication is updated, its basic methodology remains unchanged. Media operation, nothing less than the three levels, that is, how to reach, how to influence, how to develop.