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网络技术的迅速发展,为虚拟经济的发展奠定了必要的基础。目前,网络营销已成为营销学中重要的一部分,网络营销是广告营销的最好工具和手段之一。但是,就目前网络广告的市场现状来看,还存在着一些亟待解决的问题,我们必须采取科学、有效的措施,规范网络广告市场,充分发挥网络广告在网络营销中的重要作用。本文在分析网络广告现状的基础上,提出了网络广告未来发展的一些策略。
The rapid development of network technology has laid a necessary foundation for the development of virtual economy. At present, internet marketing has become an important part of marketing. Internet marketing is one of the best tools and means of advertising marketing. However, judging from the current market status of online advertising, there are still some problems to be solved urgently. We must take scientific and effective measures to standardize the online advertising market and give full play to the important role of online advertising in online marketing. Based on the analysis of the current status of online advertising, this paper puts forward some strategies for the future development of online advertising.