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通过对我国 30 0家体育用品生产企业的实际调查表明 ,随着改革开放及社会主义市场经济体制的确立 ,体育用品生产形势发生了重大变化 ,目前 ,我国体育用品生产企业的所有制呈现出多元化的经济结构形式 ,生产形势较好 ,所生产出的体育用品正向着系列化、多品种的方向发展。同时 ,多数体育用品生产企业与流通环节的联系松散 ,有相当一部分生产企业市场营销意识淡薄、市场开拓力度较小。生产与经营的结合成为大多数体育用品生产企业所关注的主要问题。围绕创造国产名牌体育用品的生产 ,增加生产的高新技术含量 ,以价格为优势向注重产品质量和性能转变的体育用品出口 ,以及以消费者为中心、以市场为导向的体育用品生产应当并将成为我国体育用品生产的发展趋势。
Through the actual investigation of 30 sporting goods manufacturing enterprises in our country, it shows that with the establishment of the reform and opening up and the establishment of a socialist market economy, significant changes have taken place in the production of sports goods. At present, the ownership of sporting goods manufacturers in our country is diversified The economic structure of the form of production is better, the production of sporting goods are toward the series of more varieties of direction. At the same time, the majority of sporting goods manufacturing enterprises loose links with the circulation, there is a considerable part of the marketing awareness of manufacturing enterprises weak, less market development. The combination of production and management has become the main concern of most sporting goods manufacturers. Around the creation of domestic famous brand sporting goods production, increase the production of high-tech content, the price advantage to focus on product quality and performance changes in the export of sporting goods, as well as consumer-centric, market-oriented sporting goods production should and will Become China’s sporting goods production trend.