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随着城市通信市场的日趋饱和,农村市场的重要性越发凸显,许多地区新增移动客户中超过一半来自农村。然而,农村市场的开发又面临着客户分散、购买力有限、营销难度大、企业效益不高等问题。电信企业如何抓住农村市场发展的契机,发现、利用积极因素开拓市场?中国电信湖北公司武穴分公司(简称武穴电信)客户经理梅祥率领的“电信下乡”现场服务分队,在两个多月的实践活动中,超额完成了工作任务,发展业务量为本单位其他服务分队的两倍以上,为同事所叹服。笔者问其中的奥秘,他说:“没什么,只是要‘在什么山上唱什么歌’,晓得随机应变。”随后,他讲到了三个变法。
As the urban communications market has become more saturated, the importance of the rural market has become more pronounced, with more than half of newly added mobile customers in many regions coming from rural areas. However, the development of the rural market faces the problems of fragmented customers, limited purchasing power, difficulty of marketing and low efficiency of enterprises. How to seize the opportunity of the development of rural market, find out, use the positive factors to develop the market? China Telecom Hubei branch Wuxue Branch (referred to as Wuxue Telecom), led by the customer Mei Xiang, “Telecom to the countryside” field service detachment, In more than two months of practical activities, the work tasks were overfulfilled, and the amount of traffic was developed more than twice as much as that of other service units of the unit, which was greatly appreciated by her colleagues. I asked one of the mysteries, he said: “Nothing, just what ’s what song to sing on the mountain’ and know what to do.” "Then he talked about three variables.