“奥运”已经成为世界范围内传播度极高的关键词,尤其是2008年北京奥运会举世瞩目,正因为如此,2008奥运经济成为社会经济发展的新增长点,吸引了众多国内企业借助奥运这一杠杆来撬动经济效益的增长,提高企业发展的速度,因而以奥运为载体的奥运营销也受到追捧,屡试不 “Olympics ” has become a highly-communicated key word in the world. Especially, the 2008 Olympic Games in Beijing has attracted worldwide attention. For this reason, the 2008 Olympic economy has become a new growth point for social and economic development and has attracted many domestic enterprises to use the Olympic Games This lever to mobilize the growth of economic efficiency and improve the speed of enterprise development, and thus Olympic-based Olympic marketing has also been sought after, tried repeatedly