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随着人们消费习惯和方式的改变,在线营销成为各行业热门的营销手段,酒店行业更是风声水起。酒店业在线营销成为必然1.在线旅游业发展的要求艾瑞咨询数据显示,2013年中国在线旅游市场交易规模2204.6亿元,同比增长29.0%;中国在线旅游OTA市场营收规模117.6亿元,同比增长26.2%。艾瑞咨询分析认为,在线旅游的增长主要取决于在线机票、酒店和度假业务的增长。机票方面,在
As people’s spending habits and ways of change, online marketing has become a popular marketing tool for all industries, the hotel industry is the wind. Hotel online marketing has become an inevitable 1. The development of online tourism requirements iResearch data show that in 2013 China’s online travel market transactions 220.46 billion yuan, an increase of 29.0%; China’s online travel OTA market revenue size of 11.76 billion yuan, up Increase by 26.2%. IResearch analysts believe that the growth of online travel mainly depends on the growth of online air tickets, hotel and holiday business. Ticket, at