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现代企业面临越来越严峻的竞争环境,许多饭店需要为提升饭店知名度和美誉度不断地推行精细化管理,管理的内容更多的倾向于饭店服务质量的提升即不断追求个性化服务。本文从个性化服务对饭店提升竞争力的重要意义出发,从硬件和软件两个方面进行分析,提出了饭店推进个性化服务的策略。
Modern enterprises are facing more and more severe competitive environment. Many restaurants need to continuously promote refined management in order to enhance the reputation and reputation of the hotel. The contents of management tend to be more individualized with the improvement of the service quality of hotels. This article starts from the importance of personalized service to enhance the competitiveness of restaurants, and analyzes the hardware and software from two aspects, and puts forward the strategy of promoting individualized service in restaurants.