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我国电力工业发展迅速,电力建设取得了巨大成就,发电装机容量和年发电量平均己跃居世界第二位,社会经济迅速由短缺型向过剩型转换。办电渠道日趋多元化,我国的电力也面临着供过于求的压力,在部分地区卖电也逐渐变得困难。因此本文对电力营销现状及存在的问题进行了剖析,文章的最后部分针对本文提出的问题提出了可行性的建议,以期推动和指导供电企业的电力营销工作。
The rapid development of China’s power industry has made great achievements in power construction. The installed capacity of power generation and annual power generation have ranked second in the world on average, and the social economy has rapidly been transformed from shortage to surplus. The channels for running electricity are increasingly diversified. Our country’s electricity is also facing the pressure of oversupply. In some areas, it is also becoming increasingly difficult to sell electricity. Therefore, this paper analyzes the status quo of power marketing and the existing problems. The last part of the article puts forward feasible suggestions based on the issues raised in this paper, in order to promote and guide the electricity marketing work of power supply enterprises.