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当我们还在津津乐道于冯小刚在自己的电影中插了多少个广告时,在美国,电影软广告已经成为一门学问。自丽诗、巧克力糖在电影《E.T》中作为外星人最爱吃的糖出现而大热、赢利无数后,美国广告商在电影软广告这一领域潜心研究了几十年,近年来还专门为此设立了奖项。以下电影,除了《谍中谍3》的凑巧广告绝无赢利之心外,其他无不是精心设计,将广告特意穿插在情节中。当然,也不是每一个都名利双收的。
When we are still talking about Feng Xiaogang how many ads inserted in his movie, in the United States, movie soft advertising has become a science. Since the poem, chocolate candy in the movie “ET” as the alien favorite sugar appeared hot, lucrative, American advertisers in the movie soft advertising in this area with great concentration for decades, in recent years also specialized To this end set up a prize. The following movie, in addition to “spy in Mission 3” no chance of profit advertising, the other is not well-designed, the ads deliberately interspersed in the plot. Of course, not every is fame and fortune.