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一、一字十万金经常名列世界大公司榜首的埃克森公司(ExxonCorporation)是世界上第一个销售额超千亿美元的跨国公司,在世界上100多个国家和地区有分支机构。埃克森公司原名新泽西美孚石油公司,于1972年11月改为现名。当时,为了更改名字,该公司集中了历史学家、哲学家、经济学家、语言学家、律师等各方面的专家,应用现代科技手段,在成万个字母组合中进行筛选,最后选用了EXXON五个字母的组合,作为公司的新名称,耗资数亿美元,平均每个字母耗资约5000万美金,如果以每盎司黄金380美元计,则每个字母值13万盎司黄金,真是一字十万金。埃克森公司耗巨资起名可以说不是没有道理的。众所周知,任何企业都必须有一个名称,就像每一个人都要有一个名字一样,以便与其他企业相区别。但是在现代市场经济中,企业的名称已不仅仅是区别于
1. Exxon Corporation, which is often listed as the top company in the world, is the world’s first multinational corporation with sales exceeding US$100 billion. There are branches in more than 100 countries and regions in the world. . Exxon was originally called the New Jersey Mobil Oil Company and was renamed in November 1972. At that time, in order to change his name, the company concentrated historians, philosophers, economists, linguists, lawyers, and other experts, applied modern technology, and screened them in thousands of letter combinations. EXXON’s five-letter combination, as the company’s new name, costs hundreds of millions of dollars and costs about 50 million dollars per letter on average. If it is 380 US dollars per ounce, each letter is worth 130,000 ounces of gold. Ten thousand gold. It is not unreasonable to say that Exxon’s name is huge. As we all know, any business must have a name, just like everyone must have a name in order to distinguish with other companies. But in the modern market economy, the name of the company is not just different from