在我国文化产业快速发展并将成为国民经济支柱性产业的文化大发展大繁荣的时代热潮中,文化产业的品牌战略日益成为提升文化产业竞争力的重要支撑。河北如何通过开掘文化资源内涵,以创意提升品牌价值,运用品牌理论打造有竞争力的文化品牌对实现文化强省的目标具有重要的意义。 In the rapidly growing culture industry in our country that will become the major prosperity and thriving culture of the national economy, the brand strategy of cultural industries is increasingly becoming an important support for enhancing the competitiveness of cultural industries. How to explore the connotation of cultural resources in Hebei Province to enhance the brand value by creative ideas and how to build a competitive cultural brand by using brand theory is of great significance to achieving the goal of a strong cultural province.