定位未来将真正影响中国企业的成功转型30年来,从定位理论诞生开始,杰克特劳特就已经坚定了自己的梦想——教企业家如何来赢。为此,在去年来华,接受媒体专访时,他也笑言自己是咨询界的克林德·伊斯特伍德,一个真正的孤胆牛仔,为了打击那些糟糕的主意和想法,他纵马驰 Positioning the future will really affect the successful transformation of Chinese enterprises 30 years ago, from the birth of positioning theory, Jack Trout has firmly established his dream - to teach entrepreneurs how to win. For this reason, when he came to China last year to accept an interview with the media, he also jokes that he is a consultant Klim Eastbourne, a real lone cowboy. In order to combat those bad ideas and thoughts,