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近年来,随着中国居民收入水平的提高、各地旅游资源的持续开发及人们旅游观念的不断转变,旅游市场发生了结构性变化,散客旅游所占比重明显上升。然而散客旅游需求相对分散,旅游过程中个性化需求多,传统旅游模式很难统一组织并为其提供相关服务。通过分析散客旅游出行前、旅游过程中、旅游结束后等各环节的信息需求,提出通过新型的电子商务模式,利用电子商务的信息查询、网上交易、网上支付、物流配送等功能,并结合移动方式实现散客旅游服务的电子商务解决方案。
In recent years, with the improvement of the income level of Chinese residents, the continuous development of tourism resources in various places and the continuous transformation of people’s tourism concepts, the tourism market has undergone structural changes and the proportion of individual tourists traveling has risen markedly. However, the demand for individual tourists is relatively scattered, and there are many individual needs in the tourism process. It is difficult for the traditional tourism model to organize and provide related services. By analyzing the information needs of various sectors such as before travel, tourism and after tourism, the paper puts forward that through the new e-commerce mode, the e-commerce information inquiry, online transaction, online payment, logistics and distribution functions and so on Mobile travel solutions to achieve individual e-commerce solutions.