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2005年,媒体市场形势突变,几家欢喜几家愁。有人抱怨市场形势难以把握,有人则开创市场新机遇,赚得盆满钵满。有人抱怨新兴媒体发展迅猛,蚕食传统媒体市场,有人则在传统媒体上细细耕耘,以活生生的例子证明传统媒体依然有发展空间。无论何种市场环境,何种媒体形式,勇于变革创新的媒体却依旧能在急剧变化的市场环境中有所开拓,以成功的经营理念和准确的市场切入获取新发展机遇。该奖项将颁发给本年度在媒体运营上具有开拓创新精神,在经营管理上取得卓著成就的公司。经过中国广告与品牌大会评选委员会的慎重评选,下列媒体被列入“中国广告2005媒体运营创新榜”。
In 2005, the media market situation changed suddenly, several happy few worry. Some people complain about the market situation is difficult to grasp, while others create new market opportunities, earn pours. Some people complain about the rapid development of emerging media, erode the traditional media market, and others work hard on traditional media to prove that traditional media still have room for development with living examples. No matter what kind of market environment, what kind of media format and the courage to change and innovate, the media still can open up in a rapidly changing market environment and obtain new development opportunities with successful business ideas and accurate market entry. The award will be presented to companies that have pioneering and innovative spirit in media operations and achieved outstanding achievements in management during the year. After the careful selection of China Advertising and Brand Assembly Selection Committee, the following media were included in “China Advertising 2005 Media Operation Innovation List”.