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随着市场竞争的日趋激烈和企业多元发展的日益加快,企业涉及市场流通领域和商贸服务领域的机率显著增加。从上海轻纺系统的企业来看:正广和的网络营销、梅林集团的超市革命、冠生园的工商一体化战略、恒达集团的“九鲜宫餐饮风格”、“春竹”和“三枪”的专卖布点等等,都是串行经营的杰作。他们以卓越的业绩,创造了工业制造业以外的品牌形象,为多彩的市场经济构筑了一道新的亮丽的品牌景观——服务品牌。
With the increasingly fierce market competition and the ever-accelerating diversification of enterprises, the chances of involving enterprises in the field of market circulation and business services have been significantly increased. From the perspective of Shanghai textile system enterprises: Zheng Guanghe's network marketing, Meilin Group's supermarket revolution, Guan Sheng Yuan's business integration strategy, Hengda Group's “Jiuquan Gong Restaurant Style”, “Spring Bamboo” and “ Three shots ”monopoly cloth, etc., are masterpieces of serial management. With their outstanding performance, they have created a brand image other than industrial manufacturing and built a new bright brand landscape - service brand for colorful market economy.