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随着我国加入世贸组织和贸易自由化趋势的不断扩大,贸易壁垒被打破,关税降低,我国服装生产将很快融入世界服装业,成为世界服装生产链中的一环。服装市场竞争将由国内的、局部的、不完整的竞争转向全球、全方位的竞争。服装市场竞争将由单位企业之间的竞争转向群体企业之间的竞争,服装市场将由国内市场的国际化转为国际市场的国内化。由于各国都把经济结构调整的范围扩大到整个世界,使企业之间的购并、重组、整合大都在全球化基础上进行。市场竞争将由生产能力的竞争转向“生产能力+流通能力”的竞争。职业装的市场竞争将会更加激烈,企业发展两极分化的趋势将会继续扩大,随着资本经营,品牌经营的发展,服装企业将会出现一定的马太效应。
With China’s accession to the WTO and the ever-expanding trade liberalization trend, trade barriers have been broken and tariffs have been lowered. China’s garment production will soon be integrated into the world’s garment industry and become a part of the world’s garment production chain. Apparel market competition from domestic, local, incomplete competition to global, all-round competition. Apparel market competition will shift from the competition between enterprises to the competition among groups of enterprises. The apparel market will be transformed from the internationalization of the domestic market to the domesticization of the international market. Since all countries have extended the scope of economic restructuring to the entire world, the merger, reorganization and integration among enterprises are mostly conducted on a globalized basis. Market competition will shift from competition in production capacity to competition in terms of “production capacity + liquidity”. The market competition in the wear will be more intense. The trend of polarization in business development will continue to expand. With the development of capital management and brand management, apparel enterprises will experience some Matthew’s effect.