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据统计,社交网站上每天平均有150万条对话是关于葡萄酒的,而且每个月都有45万新增用户讨论这一话题。那么,葡萄酒商该如何利用好网络呢?一、利用社交网络寻找潜在客户利用社交网络工具,葡萄酒商可以做的不仅仅是监测关键词,还能真正倾听客户的需求,了解客户的喜好,如经常就餐的地方、喜欢的酒款和当前的位置。了解了这些信息之后,酒商可以直接与最有可能成交的客户接触,不一定是直接的推销,可以只是为客户提供有用、有趣的信息。二、移动端可以提供更具相关性的产品信息
According to statistics, an average of 1.5 million conversations on social networking sites are about wine each day, and there are 450,000 new users discussing this topic every month. So, how to make good use of the wine network? First, the use of social networks to find potential customers With social networking tools, winemakers can do more than just monitor the keywords, but also really listen to customer needs, understand customer preferences, such as Frequent places to eat, favorite drinks and current location. With this information in mind, the wine merchant can come into direct contact with the client who is most likely to deal, not necessarily with direct marketing, and can simply provide the customer with useful and interesting information. Second, the mobile terminal can provide more relevant product information