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“奥运向前冲’’是湖南卫视与湖南经视为了助威2008年北京奥运圣火在湖南境内的传递,联合推出的一款大型户外体育竞技节目。论文以”奥运向前冲“为题裁,分析其成功原因,揭示其带来的启示,并将娱乐体育的理论和”奥运向前冲“的成功理念结合起来,然后得出结论:应将娱乐体育的理念注入到学校体育和大众体育中,激发学校娱乐体育和大众娱乐体育发展的潜能,才能更好地促进全民健身的普及。
”Olympic forward“ is a large-scale outdoor sports athletics program delivered by Hunan Satellite TV and Hunan Jingwei as support for the 2008 Beijing Olympic Torch relay in Hunan Province. The paper analyzes the reasons for its success, reveals the enlightenment brought by it, and integrates the theory of recreational sports with the successful idea of ”Olympic Games" and concludes that the concept of recreational sports should be injected into schools Sports and popular sports, to stimulate the development of school sports and recreational sports entertainment potential, in order to better promote universal fitness.