《都市快报》是浙江省第一张都市报。1999年1月1曰创刊后,当年发行量便达到15万份,2000年发行量达25万份,2001年为报纸创刊第三年,发行量攀升至35万份,其中90％以上为个人自费用户。 一份报纸的成功由诸多因素决定的在诸如机制、体制、编辑方针等起决定性作用的因素中,报纸的整体定位亦是决定一份报纸成功与否的最重要因素之一。 在《都市快报》的策划阶段,我们为寻找一句广告语煞费苦心,最后定下一句话:给 “City Express” is the first city in Zhejiang Province newspaper. After its publication on January 1, 1999, circulation reached 150,000 copies in 2000 and 250,000 copies in 2000. For the third year in 2001, the circulation of newspapers rose to 350,000, of which over 90% were individuals At their own expense. The success of a newspaper depends on many factors. Among the factors that play a decisive role, such as the mechanism, the system and the editorial policy, the overall positioning of the newspaper is also one of the most important factors determining the success of a newspaper. In the “City Express” planning stage, we find a slogan painstakingly, and finally set the sentence: to