低成本是JetBlue、美西南等国外低成本航空公司竞争优势的一种体现,是诸多因素共同作用的结果;票价是市场竞争的结果,是一种竞争手段。本文的观点是,我们所讨论“低成本”问题的核心,应该不仅仅是寻找降低成本的办法,而是探索航空公司可持续发展、持续赢利的途径。这其中,最关 Low cost is a reflection of the competitive advantages of low-cost airlines such as JetBlue and the American Southwest, which are the result of the combination of many factors. Fare is the result of market competition and a means of competition. The point of this paper is that the core of the “low cost” issue we are talking about is not just to look for ways to reduce costs, but to explore ways for airlines to sustainably grow and continue to make money. Of these, the most relevant