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在中国电视多样发展的现实面前,我们越来越看到多元性发展的面貌:上海文广集团开始迈出制播分离的重要步伐,2009年10月21日,上海文广新闻传媒集团分拆而成的上海广播电视台、上海东方传媒(集团)有限公司正式揭牌,在全国广电系统率先实施制播分离。而以“青春、时尚、轻松”为定位的湖南卫视,从2008年前在全国市场收视排行牢固的第6位,忽然在2009年上半年跃升到第3位,与第2名的中央三套份额之差0.003%。
In the face of the reality of the diversified development of television in China, we are seeing more and more the face of diversified development: Shanghai Media Group has taken the important step toward separation of broadcasting and broadcasting. On October 21, 2009, Shanghai Media Group The Shanghai Radio and Television Station, Shanghai Oriental Media (Group) Co., Ltd. officially unveiled in the national radio and television system took the lead in implementing the system of broadcast separation. Hunan Satellite TV, which is based on “Youth, Fashion and Relaxation,” ranked 6th in the nationwide market by 2008 and suddenly jumped to No. 3 in the first half of 2009 and No. 2 in the middle The difference between the three sets of shares 0.003%.