保罗·兰德是美国企业形象设计和“纽约平面设计派”最重要的奠基人和开创人,也是世界最杰出的设计师、思想家及设计教育家。他独具魅力的设计语言对国际平面设计界产生了广泛而深远的影响。本文试图通过他的一些代表作品从不同角度来探析其设计语言的真正来源。 Paul Rand is the most important founder and founder of corporate image design in the United States and New York Graphic Design School. He is also the world’s most outstanding designer, thinker and design educator. His unique design language has a broad and far-reaching impact on the international graphic design community. This article attempts to explore the true source of the design language from different perspectives through some of his representative works.