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目前,全国范围内SARS疫情已受到基本控制,而上海地区,由于政府前期控管措施有力,没有引发SARS的大规模爆发。当进入后SARS时期,国民经济以及广告投播都会发生新的变化。据亚行预测,一旦SARS得到控制,人们压抑的消费热情可能会爆发,私人消费可能会出现反弹。一旦信心恢复,国内消费会很快好转,消费者可能以增加支出来补偿SARS流行期间的消费缩减(这在香港已经得到验证)。而世行预计,2003年中
At present, the epidemic of SARS in China has been basically controlled. In Shanghai, due to the strong pre-government control measures, no massive SARS outbreak occurred. When entering the post-SARS period, new changes will take place in the national economy and in advertising. According to ADB’s forecast, once the SARS is brought under control, pent-up consumer enthusiasm may erupt and private consumption may rebound. Once confidence has recovered, domestic consumption will improve rapidly and consumers may be able to offset spending cuts during the SARS epidemic with increased spending, which is already proven in Hong Kong. The World Bank estimates that by mid-2003