中西广告语差异管窥张榕一“文化是代表一定民族特点的，反映其理论思维水平的精神风貌，心理状态，思维方式和价值取向等精神成果的总和。”①语言作为文化的载体是反映文化的。赵之任先生在《语言问题》一书中曾说：“任何一个民族的文化，从史前就有语言，有史以来就有... The Differences between Chinese and Western Advertising Talents ZHANG Rong-yi “Culture is the sum of the mental outlooks, mental states, ways of thinking and value orientation which reflect the characteristics of certain nationalities and reflect the theoretical thinking level.” 1 Language as a carrier of culture is a reflection of culture of. Mr. Zhao Zhuren once said in his book “Language Problems”: "The culture of any nation has its own language from its prehistoric age.