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介绍了网络环境下使用链接数量关系对网页内容进行分析的方法以及这种方法在企业反竞争情报活动中的应用,说明链接分析原理和方法除了可以运用于企业竞争情报活动,也可以运用于企业反竞争情报,并构建了链接分析在企业反竞争情报的应用流程,提出了控制数据来源、控制搜索关键词及链接虚假信息三种反竞争情报策略。
This paper introduces the method to analyze the content of web pages using the relationship between the number of links in the network environment and the application of this method in the anti-competitive intelligence activities of enterprises. It shows that the principle and method of link analysis can be applied not only to enterprise competitive intelligence activities but also to enterprises Anti-competitive intelligence, and build a link analysis of the anti-competitive intelligence in the enterprise application process, put forward control data sources, control of search keywords and links to three kinds of anti-competitive intelligence intelligence strategy.