改革开放以来,广播电视报业因其独具的优势及其它媒体无法替代的功能,发展迅速,显示了旺盛的生命力。然而,随着市场经济的发展和报业竞争的展开,广播电视报业正面临着严峻的挑战。 有的广播电视报也在多元经营领域做过尝试,但多数以失败告终,所以经营依然以较为单一的广告经营为主项。随着环境的变化,今后广播电视报业的经营竞争只会愈演愈烈,单一的偏重于广告经营的经营结构已不能适应形势的变化。 Since the reform and opening up, the radio and television newspaper industry has witnessed rapid development because of its unique advantages and irreplaceable functions of other media. However, with the development of market economy and newspaper competition, radio and television newspapers are facing severe challenges. Some radio and television newspapers have also tried in the field of diversification. However, most have ended in failure, so the business is still dominated by a relatively simple advertising business. As the environment changes, the competition in radio and television newspapers will only intensify in the future. A single operating structure that focuses on advertising will no longer be able to adapt to changes in the situation.