今天,曾经作为中国民族产业象征的中国家电企业陷入困境,如何摆脱困境成为企业、政府共同关心的大问题。在分析了中国家电产业现状、以及中国家电企业面临的困境后,提出黑电企业和白电企业都应引入破坏性创新理论,走破坏性创新之路。 Today, the Chinese household electrical appliance enterprises, once a symbol of China’s national industry, are in trouble and how to get out of their predicament has become a major issue of common concern to enterprises and governments. After analyzing the current situation of China ’s home appliance industry and the predicament faced by China’ s home appliance enterprises, it is suggested that both black and white electric enterprises should introduce the theory of destructive innovation and take the path of destructive innovation.