事情是从凡客诚品推出的新广告开始的,这原本是一个普通的服饰品牌广告,然而它却意外地掀起了全民“参与”的热潮。从黄晓明的“闹太套”(not at all)开始,从娱乐圈到商业界,从街头到个人,在网络上掀起了一股前所未有的“Ps”狂潮。现在百度百科已经有了关于“凡客体”的词条:“凡客体,即凡客诚品(VANCL)广告文案宣传的文体,该广 The event started with a new advertisement launched by Vanke Eslite, which was originally an ordinary clothing brand advertisement, but it unexpectedly set off an upsurge of “engagement” by the whole people. Starting from Huang Xiaoming’s ”not at all“, from entertainment circles to the business world, from the streets to individuals, an unprecedented ”Ps“ frenzy has been created on the Internet. Now Baidu Encyclopedia already has an entry about ”everything“: ” where the object, namely the VANCL advertising copy propaganda style, the wide