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任何一次营销活动想要取得理想的结果都离不开传播,而传播模式的不同又反作用于活动本身。多年来与学院奖的合作让快克摸索出一条属于自己的传播模式,而正是凭借着“线上+线下”相结合的模式,快克品牌在中国感冒药行业所向披靡,一路向前。线上方面,快克通过学院奖平台、学院奖战略合作媒体平台,在社会大众面前海量曝光,引发话题性和传播爆点,短时间内实现传播效果指数增长。
Any marketing campaign to achieve the desired results are inseparable from the spread, and the different modes of communication and reaction to the activity itself. Over the years with the Academy Award for the cooperation to get to find out a crack propagation mode of their own, and it is by virtue of “online + offline ” a combination of models, fast grams brand in the Chinese cold medicine industry invincible, all the way to before. On the online front, K-grams passed the college award platform and the Academy Award’s strategic cooperative media platform, exposing mass exposure in front of the general public, triggering the explosion of topics and dissemination, and achieving an exponential growth of communication effect in a short period of time.