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最近,我们联纵智达咨询机构组成了两个专家组对辽宁、北京、天津、山东、四川、湖北、湖南、广东等十省市的四十多个省会城市、地市级城市、县区级城市的各种类型的几百家建材市场、建材超市、建材专卖店进行了大规模的调研与走访。我们发现建材市场的一个怪圈:随着建材行业终端的变迁和渠道的变革,建材工厂、超市、代理商都处于一种微妙的博弈游戏之中。建材超市是中国建材分销渠道的新生儿,在中国却遭遇两难尴尬处境——厂商不欢迎,消费者不满意。
Recently, we have consulted two agencies to form a group of more than 40 provincial capital cities, prefecture-level cities and counties in Liaoning, Beijing, Tianjin, Shandong, Sichuan, Hubei, Hunan and Guangdong Level cities of various types of hundreds of building materials market, building materials supermarkets, building materials stores conducted a large-scale research and visits. We found a vicious circle of building materials market: With the terminal building materials industry changes and channel changes, building materials factories, supermarkets, agents are in a subtle game of the game. Building materials supermarkets are newborns in China’s building materials distribution channels, but in China they have encountered dilemma - manufacturers are not welcome, consumers are not satisfied.