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企业可持续竞争优势来源目前已成为战略管理研究的焦点问题,本文首先探讨了持续竞争优势的概念,然后根据持续竞争优势来源不同将持续竞争来源理论分为持续竞争优势外生论、持续竞争优势内生论和持续竞争优势综合论。最后得出结论,所有理论都是在相同的基本观点上发展起来的,即不同水平的竞争障碍允许获得不同类型的租金;一个完整系统的可持续竞争优势模型,就势必同时考虑到企业内外的各种因素。但持续竞争优势来源理论的发展仍然存在障碍。
The source of sustainable competitive advantage of enterprises has now become the focus of strategic management research. Firstly, this paper explores the concept of sustainable competitive advantage, and then divides the theory of sustainable competitive advantage into sustainable competitive advantage exogenous theory and sustainable competitive advantage according to different sources of sustained competitive advantage Endogenous theory and sustainable competitive advantage comprehensive theory. Finally, it is concluded that all the theories are developed from the same basic viewpoint that different levels of competition barriers allow for different types of rents. A complete and systematic model of sustainable competitive advantage is bound to take into account both internal and external a variety of factors. However, there are still obstacles to the development of the theory of sources of sustainable competitive advantage.