近年来,随着社会经济的快速发展,人们更趋向于追求旅游休闲来享受生活。茶文化作为我国传统文化的重要组成部分,与旅游相结合有着深远的历史渊源,茶文化是现代旅游的重要资源之一,同时也是一张具有重要文化特色的旅游名片。当前我国茶文化旅游市场还处于初级阶段,重点在茶文化产品开发、接待方式、旅游路线设计、游览时间、人均消费等方面还有很大的提升空间,积极打造精品旅游路线的认知度和影响力,来吸引更多的旅游爱好者,促使茶文化旅游 In recent years, with the rapid development of society and economy, people tend to pursue traveling and leisure to enjoy their life. As an important part of our country’s traditional culture, tea culture has far-reaching historical origins in combination with tourism. Tea culture is one of the important resources of modern tourism and is also a tour card with important cultural characteristics. At present, the tea culture tourism market in our country is still in the initial stage, and there is still much room for improvement in terms of tea culture product development, reception methods, tourist route design, tour time, per capita consumption and so on. Influence, to attract more tourism lovers, to promote tea culture and tourism