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随着互联网的不断发展,阿坝州地区城市电子商务的发展需求越来越强烈,研究制订电子商务发展战略,给广大欠发达地区城市开展电子商务提供借鉴,具有十分重要的意义。阿坝州电子商务战略经过十多年的发展,我国电子商务迎来了一个崭新的发展阶段。大力发展电子商务是企业应对经济全球化挑战,同时也是增强城市核心竞争力的战略举措。当前,我国以北京、杭州、上海、广州等经济发达城市为代表的电子商务发展较为迅速。但是,阿坝州对发达地区城市而言,在电子商务人才、产业、网络基础设施等方面都存在一定的数字鸿沟。而电子商务在提升现代服务业、拉动其它产业协同发展方面具有重要作用。因此,研究制定阿坝州电子商务发展战略就显得尤为重要。
With the continuous development of Internet, the demand for urban e-commerce development in Aba Prefecture is getting stronger and stronger. It is of great significance to study and formulate the development strategy of e-commerce and provide reference for the cities in the less developed regions to develop e-commerce. Aba e-commerce strategy After more than 10 years of development, China’s e-commerce ushered in a brand new stage of development. To develop e-commerce energetically is a strategic measure for enterprises to cope with economic globalization while also enhancing their core competitiveness. At present, e-commerce represented by China’s economically developed cities such as Beijing, Hangzhou, Shanghai and Guangzhou has been developing rapidly. However, for cities in developed areas, Aba prefecture has some digital divide in e-commerce talent, industry and network infrastructure. E-commerce plays an important role in promoting the modern service industry and stimulating the coordinated development of other industries. Therefore, it is very important to study and formulate the e-commerce development strategy in Aba Prefecture.