本刊讯黄俭、李佩琦报道:资深报刊业经营人倪祖敏撰写的报刊经营新闻学专著——《报刊传播业经营管理》、《报刊发行学概论》日前出版。这是我国有关报刊经营管理、报刊发行的国家级“211工程”重要学术科研成果著作。书中对发行经营、广告经营、多种经营、规模经营、市场营销? Benjamin Huang Jian, Li Peiqi Report: Ni Zimin, a veteran newspaper industry operator, has authored a monograph in journalism-Newspapers and Periodicals Management and Publishing, which was published a few days ago. This is the work of our country on newspapers and magazines management, newspapers and magazines published national “211 Project” an important academic research books. The book on the issue of management, advertising, diversified, large-scale management, marketing?