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近日,一些餐馆工作人员告诉记者,白酒消费有了新变化:即二两小瓶装的白酒出现旺销势头。一向在成都难以打开局面的二锅头,居然因此打了一场销售“翻身仗”;五粮液酒厂推出二两装的尖庄,一入市即颇受欢迎;湖南湘泉集团推出的二两装小陶瓶湘泉酒也受到追捧。白酒市场出现的“二两现象”引起营销人士的关注:白酒销势的下滑是不是与营销方式有关呢? 与白酒市场的“二两现象”相映成趣的是,银行将扩大个人消费信贷。看来,5万亿的存款让银行也不得不打“零卖”的主意了,个人消费者虽只有买“二两”的兴趣,但买的人多了,银行的销售也就扩大了。实际上,消费者对拆零销售的兴趣早已
Recently, some restaurant staff told reporters that there has been a new change in the consumption of liquor: that is, the small bottles of white wine in the 22 bottles have seen a strong sales momentum. Has always been difficult to open the situation in Chengdu, Erguotou, actually so hit a sale “turned 仗 ” ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; 五 五 五 五 五 五; Small pots of Xiangquan wine are also sought after. The “two-two phenomenon” in the liquor market has aroused the concern of marketers: Is the decline in liquor sales related to the marketing approach? The “two-two phenomenon” in the liquor market contrasts with the fact that banks will increase personal consumption. Credit. It seems that 5 trillion yuan of deposits have forced banks to “sell” the idea. Although individual consumers only buy “two or two” interests, they have more people to buy and bank sales. It has expanded. In fact, consumers have long been interested in split sales.