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泰国以其优美的海滩岛屿、独特的异域风情,特色的美食佳肴一直以来都是中国最受欢迎的旅游目的地之一。网络时代,中国游客对泰国的旅游产品获取方面,移动互联网起到了非常重要的作用。比如旅行社、酒店、景点等的选择,导航的运用,评价信息的感知等等。基于对泰国旅游网站的旅游产品信息包括旅游组织、旅行社、航空公司、酒店、景点的数据分析,旅游业的商业视角、网络社交媒体、金融交易、移动互联商业模式等对移动互联网起着越来越多的依赖性。移动互联网是旅游营销的重要一环,贯穿整个旅游业供应链,特别是针对中国市场。泰国旅游业必须加强对中国市场的移动互联营销。
Thailand, with its beautiful beach island, unique exotic cuisine, has always been one of the most popular tourist destinations in China. In the Internet age, Chinese tourists play a very important role in accessing tourism products in Thailand. Such as travel agencies, hotels, attractions and other options, the use of navigation, evaluation of information perception and so on. Based on the analysis of travel product information of tourist websites in Thailand, such as data analysis of tourism organizations, travel agencies, airlines, hotels and scenic spots, commercial perspectives of tourism, online social media, financial transactions and mobile internet business models, The more dependencies Mobile Internet is an important part of tourism marketing, throughout the tourism supply chain, especially for the Chinese market. Thailand’s tourism industry must step up its mobile Internet marketing of the Chinese market.