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医药产品是特殊商品。本文提出医药产品生命周期的基本概念与规律,以及对各个时期应采取的对策,以适应社会主义市场经济,促进生产力的发展。1 药品生命周期任何产品都客观地存在着一个“产生——发展——淘汰”的客观规律。产品一旦投入市场,就开始了它的市场生命,即从投入期——成长期——成熟期——衰退期。产品这个发展盛衰历程和持续时间,称产品的生命周期。医药产品也不例外,谓药品生命周期。如图1所示,药品在整个市场生命周期中,投入期和衰退期药品的利润金额一般都会出现负数,即处于亏损状态。同样的亏损,但发展前景截然不同。投入期的亏损到了成长期就开始有了转
Medical products are special products. This paper puts forward the basic concepts and laws of the life cycle of pharmaceutical products and the countermeasures that should be taken in each period in order to adapt to the socialist market economy and promote the development of productive forces. An objective objective of any product in the pharmaceutical life cycle is an objective law of “production-development-elimination”. Once the product is put on the market, it begins its market life, that is, from the investment period - growth - maturity - recession. Product development and decline of this course and duration, said the product life cycle. Pharmaceutical products are no exception, that drug life cycle. As shown in Figure 1, pharmaceuticals in the entire market life cycle, the investment period and the decline in the amount of pharmaceutical profits are generally negative, that is, at a loss. The same loss, but the development prospects are quite different. Investment losses into the growth period began to have turned