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对于新闻媒体来说,确立受众意识是一个须臾不可忽视的问题。我国新闻事业的发展历史和现实状况所提供的无数事实足以证明这一命题的正确性和重要性。 一、牢固树立受众意识是新闻传媒适应社会主义市场经济规律的表现。 每一部新闻作品都存在着价值实现的问题。新闻作品的价值(并非新闻的价值)包含两个部分,一是新闻事实本身所具有的价值,二是新闻工作者通过自己的劳动创造出来的价值。一篇稿子经过采、写、编、发等一系列环节,进入了新闻传播的流程。
For the news media, establishing awareness of the audience is an indispensable issue. The innumerable facts provided by the history and reality of the development of journalism in our country prove the correctness and importance of this proposition. First, firmly establish the awareness of the audience is the performance of the news media to adapt to the law of socialist market economy. Every news piece has its own problems of value realization. The value of news works (not the value of news) consists of two parts. One is the value of news fact itself, and the other is the value that journalists create through their own work. After a manuscript mining, writing, editing, hair and a series of links into the news dissemination process.