新媒体时代下,通过寻找媒介自身优势来更好地传达讯息,创立发展媒介品牌刻不容缓。事实上,媒介品牌的发展,一定程度上依托于主持人,主持人对节目的影响也是不可回避的,有时,一档品牌节目是随着主持人的辉煌而辉煌,或是随着主持人的离开而没落。可以说品牌节目赋予了主持人机会,主持人又赋予了节目生命和灵魂,而这样的主持人必定是极具特色和个性 Under the new media era, it is imperative to create a media brand by better finding the media’s message by finding its own advantages. In fact, the development of the media brand, to a certain extent, depends on the host, the host’s influence on the program is unavoidable, and sometimes, a file brand program is brilliant with the host glory, or with the host Leave and decline. It can be said that the brand program gives the host a chance, the host also gives the program life and soul, and such a host must be very unique and unique