戴尔中国目前在微博上的营销还刚刚起步,目前主要的工作还是和用户进行销售和服务方面的沟通和执行,还没有上升到大量引导消费的阶段。在国外谈到微博营销,戴尔绝对属于最经典的案例之一,众所周知的一个数据就是,戴尔在国外通过Twitter营销获利接近700万美元。相比之下,戴尔在国内的微博上所做的工作还只是刚刚开始。 Dell China is currently on the microblogging marketing has just started, the main work is still the user and sales and service aspects of communication and implementation, has not risen to a large number of consumer-led stage. Speaking of Microblogging marketing in foreign countries, Dell is definitely one of the most classic cases, a well-known data is that Dell in the foreign market through Twitter marketing profit of nearly 700 million. In contrast, Dell’s work on the domestic microblogging is still just the beginning.