第一,所有的媒体都将成为跨媒体。我们今天在谈传统媒体怎么样,新媒体怎么样,好像感觉是两个完全不同的阵营,其实这种理解是错误的。至少从我们传媒投资的这个角度来看,传统媒体如果你今天不把新媒体作为你未来发展的一个最重要的组成部分的话,可能在未来三到五年的时间里面,你会从传媒产业整个向前高速飞奔的列车上掉下队来。新媒体也一样,如果新媒体不跟传统媒体相结合的话,仅仅依靠新媒体,那么,除了几家非常特殊的,比如说像 First, all media will become cross-media. What we are talking about today about the traditional media and the new media seems to feel like two totally different camps. In fact, this understanding is wrong. At least, from the perspective of our media investment, if you do not use new media today as one of the most important components of your future development, traditional media may, in the next three to five years, you know from the media industry as a whole The team flew down the train at high speed. The same is true for new media. If new media does not rely on new media when combined with traditional media, then except for a few very special ones, like