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融媒体时代,传统媒体应以“工匠精神”做精、做深、做好内容,以优质的新闻内容吸引各种媒介端口的受众。为此,新闻内容生产者必须加强管理意识,加强对新闻生产流程的设计、管理,从根本上实现对新闻内容的质量管控。文章结合工作实际,尝试探讨全面质量管理中的“戴明环”——PDCA管理循环在新闻内容生产管理中的运用,从而使新闻生产做到策划先行,优化流程,规范生产,多出精品,最终提升媒介自身的公信力和影响力。
In the era of financial media, traditional media should be refined, deep and well-made with “artisan spirit” to attract the audiences of various media ports with good news content. For this reason, the producers of news content must strengthen the management awareness, strengthen the design and management of the news production process and fundamentally realize the quality control of the news content. This article tries to discuss the application of PDCA management cycle in the production management of news content in the total quality management, so that the news production can be planned first, the process can be optimized, the production can be regulated, the more excellent products, Ultimately enhance the media’s own credibility and influence.