信息高速公路,互联网络,多媒体等高新技术的兴起,报纸,杂志,广播,电视等传统媒体的迅速膨胀,使受众完全置身于多信息渠道的环境中,在这种情况下,受众的选择对媒体有着至关重要的意义,正如首次提出“注意力经济”概念的学者高海伯所说”在信息时代,稀缺的不再是信息,而是人的注意力”。 With the rapid rise of high-tech such as information superhighway, Internet and multimedia, the rapid expansion of traditional media such as newspapers, magazines, radio and television makes the audience fully exposed to the environment of multiple information channels. In this case, the choice of audience The media is of paramount importance, as Gao Haibo, a scholar who first put forward the concept of “attention economy”, said that “in the information age, the scarcity is no longer information, but human attention.”