微信在中国快速流行、大面积普及,谁没有微信好像就生活在原始社会,被out出局,而今不少人已经对微信几乎达到迷恋的程度,成为“微信控”。“微信控”的典型症状是“狂刷”、“滥晒”、“秒赞”相结合。社会个体作为“微信”的基本传播主体在微信应用中形成交互作用,产生心理互动。“微信控”的出现,有着深刻的心理学背景,本文透过心理学的视角,从需求理论、个体使用动机、情绪体验解析“微信控”的成因。 WeChat in China, rapid popularity, large-scale popularity, who seems to have no WeChat living in the primitive society, out of the game, and now many people have almost reached the level of obsession with WeChat, as “WeChat.” “WeChat control ” The typical symptoms are “mad brush ”, “Sunscreen ”, “second like ” combined. The social individual as the main body of communication of “WeChat” forms an interaction in the WeChat application to generate psychological interaction. “Wechat Control ” has profound psychology background. From the perspective of psychology, this paper analyzes the causes of “WeChat ” from the theory of needs, motivation of individual use and emotional experience.